THE QUESTION

What becomes possiblewhen you refuse to settle?

THE ANSWER

See possibility.Build courage.Create impact.

For more than three decades I’ve built teams, developed leaders, and written books alongside people who carry real responsibility. I share what those years keep teaching me so someone else can take the next courageous step.

AUTHOR • SPEAKER • BUILDER • INNOVATOR

Paul Gustavson

BREAKING AVERAGE

Most people
don’t fail.
They settle.

Breaking Average is where I write, talk, and think out loud about refusing to drift.

Each week I send a short story with one useful next step.

We break average together.

LATEST WRITING

Stories that challenge.
Ideas that clarify.
A next step worth taking.

Explore the Writing →
BREAKING AVERAGE • OCT 24

She Rescued Us

This one is going to be hard to write. Maybe even hard for me to read when I’m done. I am shattered. I knew she mattered. I didn’t know how much. Piper was with us for twelve years. She was an amazing little dog.

Read the Story →
BREAKING AVERAGE • OCT 17

Don’t Skip the Build Up

I pulled my hamstring doing something a lot of people would say I had no business attempting: chasing down a ball in an adult league soccer game, twenty years after I’d last played.

Read the Story →
BREAKING AVERAGE • OCT 10

AI Digital Labor

In 2022, as ChatGPT began changing how people thought about artificial intelligence, I spoke on a local AI panel.

Read the Story →

LEAD BULLETPROOF • YEAR-ROUND COMMUNITY

Leadership gets heavy.
You don’t have to carry it alone.

Lead Bulletproof is a year-round community for men who lead. Honest conversation. Shared learning. Relationships that hold between the big moments.

Discover Lead Bulletproof
EVERY WEDNESDAY

The Thought Leaders

Read strong books together, test the ideas, and turn learning into action.

QUARTERLY

Lead Bulletproof Stories

Live virtual gatherings where real stories create perspective and connection.

ANNUAL GATHERING • APRIL 19–23, 2027

Lead Bulletproof Summit

The annual gathering begins at Red Rocks and continues in the Rockies.

Explore the Summit →

SPEAKING

Ideas from the writing. Brought into the room.

Keynotes, workshops, and virtual sessions on vision, adaptability, decisiveness, extraordinary choices, and resilience. Certified Maxwell Leadership Speaker for more than 15 years.

Paul Gustavson speaking on stage

THE BOOKS

Words for people in motion.

Browse the Books →
Face the Mountain book cover by Paul Gustavson

Face the Mountain

Imagine book cover by Paul Gustavson

Imagine

Breaking Average book cover by Paul Gustavson

Breaking Average

Speech Blueprint book cover by Paul Gustavson

Speech Blueprint

Leaders Press On book cover by Paul Gustavson

Leaders Press On

PRAISE FOR IMAGINE

“Imagine offers a fresh approach to leading from the inside out. Its combination of science and stories will spark new ideas and open your eyes to the hidden possibilities around us.”

Daniel H. Pink#1 New York Times bestselling author of Drive, To Sell Is Human, and The Power of Regret

01 / 15

A GUIDING BELIEF

“Legacy isn’t what you build.
It’s who you build.”

Want the story behind the work?

Read more about Paul →

BREAKING AVERAGE IN YOUR INBOX

One useful story.
One practical next step.

One note near the end of each week. Free. Short. Meant to be used.

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